It’s perfectly fine to ignore your smartwatch this January
If you saw my training load data for January, it would resemble a stock crashing. Hard. | Photo by Amelia Holowaty Krales / The Verge Every January, fitness tech and wearable companies love to remind us about New Year’s Resolutions. For a small number of people, New Year’s features, challenges, and marketing campaigns will be exactly the push they need. For everyone else, they’re another reason to feel bad about yourself. The start of the new year is when Peloton Bikes go on sale, Apple trots out its annual Ring in the New Year Challenge badge and new Fitness Plus content , and anecdotally, it’s when I see a lot of friends suddenly start logging miles in Strava. But this year, I saw a new marketing tactic: Quitter’s day. Quitter’s day is the second Friday in January — the day when most people throw in the towel on New Year’s Resolutions, fitness related or otherwise. Apple rolled out an Apple Watch commercial around it, encouraging people to “quit quitting” with a little extra ...