X raises Premium Plus subscription pricing by almost 40 percent
The Verge X has substantially raised the price of its top-tier user subscription in multiple regions to help bolster the platform’s creator payouts. The increase for Premium Plus came into effect on December 21st according to X , raising prices in the US from $16 per month to $22, or from $168 to $229 for annual subscriptions. Many European countries like France, Germany, and Spain are impacted by a similar increase, taking monthly prices from €16 to €21. Monthly subscribers in Canada (currently paying $20), Australia ($26) and the UK (£16) will also see pricing increased to $26, $35, and £17 respectively. The higher pricing is immediately applicable to new subscribers, with existing users grandfathered into their current rates until January 20th. X’s basic subscription tier remains unaffected. The pricing changes for US subscribers are the highest increase introduced since Elon Musk purchased the social media platform in 2022. X gave several reasons to justify the price hike, ci...