Uber’s CEO thinks Eats is a secret weapon in the ride-hailing wars

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Uber is experimenting with increasing the cross-promotion of its Eats food delivery service and its ride-hailing offering inside the company’s app, CEO Dara Khosrowshahi said Thursday. Khosrowshahi said he feels comfortable trying this after finding out that when customers use more than one of the company’s products, their engagement with Uber “more than doubles” overall. He also thinks it could help cement the company’s dominance in certain emerging markets.

“Really what we’re looking to do is significantly increase the percentage of our MAPCs [monthly active platform consumers] that use both products,” said Khosrowshahi, on his first call with investors since Uber went public earlier this May. “Suffice it to say we are starting to...

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source https://www.theverge.com/2019/5/30/18646470/uber-eats-ride-hailing-promotions-dara-khosrowshahi

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