Instagram almost named its ‘Close Friends’ feature ‘Favorites,’ but translation problems stopped it

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Photo by Amelia Holowaty Krales / The Verge

Instagram introduced its Close Friends feature nearly a year ago as a way to give users a space to post less curated content, similar to what had become increasingly popular with secondary “Finstagram” accounts. On this week’s episode of Why’d You Push That Button?, Kaitlyn Tiffany and I want to know how Close Friends is going. Who’s using it? Why are they using it? Is the Finsta in trouble?

We chat with a few previous guests and our own close friends to figure out how Close Friends has changed their Instagram experience. We chat with Kaitlyn’s sister, who previously told us about her Finstagram, as well as Verge senior reporter Andy Hawkins, who has told us about his Stories habits. Finally, our producer Andrew Marino comes on the show...

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source https://www.theverge.com/2019/7/31/20746912/instagram-close-friends-feature-favorites-launch-product-whyd-you-push-that-button

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