Making the leap to multi-touch attribution: How to get buy-in from sales, tech, leadership
Every company should be moving to multi-touch attribution, says Mediacurrent’s Adam Kirby — and it’s not just a marketing thing.
Please visit Marketing Land for the full article. Via Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2uxGgu1
Please visit Marketing Land for the full article. Via Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2uxGgu1
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