YouTubers raise $10 million for tree charity — and bring in tens of millions of views

YouTubers have raised more than $10 million as part of a fundraiser to plant trees across the globe, meeting more than half of the goal organizers laid out last week. The initiative, called Team Trees, had YouTubers flooding the platform with videos asking their viewers to donate money, with the goal of raising $20 million by the end of the year to plant 20 million trees through the Arbor Day Foundation.

The halfway point came quickly, thanks to some large donations from tech executives. Tesla CEO Elon Musk donated $1 million on Tuesday; Shopify CEO Tobi Lütke donated $1,000,001 on Wednesday; YouTube CEO Susan Wojcicki donated $200,000 on Wednesday; and Twitter and Square CEO Jack Dorsey appeared to make two separate donations, of...

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source https://www.theverge.com/2019/10/31/20941626/teamtrees-youtuber-charity-fundraiser-climate-change-trees-musk-dorsey-pewdiepie

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