Sonos raises prices on pro products as production moves out of China

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A Sonos amp prototype Photo by Chris Welch / The Verge

Sonos today announced that it will increase prices on the Sonos Amp and Sonos Port by $50 as it shifts production out of China and into Malaysia. The Amp will now retail for $649 and the Port will sell for $449; the price increases will be effective January 9th, 2020. Other Sonos products will remain the same price.

Sonos telegraphed this move earlier in the year, telling analysts on earnings calls that it would be moving production out of China and prices might be affected. The company tells me the move is less about tariffs, which it called a “one-time hit,” and more about diversifying production for the future.

The Amp and Port are at the upper end of the Sonos product line — they allow custom AV installers and enthusiasts to...

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source https://www.theverge.com/2019/12/27/21038246/sonos-pro-products-prices-raise-production-china-amp-port

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