Facebook is expanding its plans to put less politics in the News Feed

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Illustration by Alex Castro / Th

Facebook is expanding an experiment in reducing political content in the News Feed. In an update to a February blog post, the company says it’s seen “positive results” in reducing this content for some users in a handful of countries. Now, it’s expanding a test of the strategy to Costa Rica, Sweden, Spain, and Ireland.

Axios reported on Facebook’s plans before the announcement. As it notes, Facebook’s new test also involves changing the signals it favors when promoting content. “Some engagement signals can better indicate what posts people find more valuable than others,” product management director Aastha Gupta writes. “Based on that feedback, we’re gradually expanding some tests to put less emphasis on signals such as how likely...

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source https://www.theverge.com/2021/8/31/22650309/facebook-expands-political-content-reduction-tests-costa-rica-spain-sweden-ireland

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