Google is using AI to help users explore the topics they’re searching for — here’s how

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Illustration by Alex Castro / The Verge

“Can you get medicine for someone at the pharmacy?”

It’s a simple enough question for humans to understand, says Pandu Nayak, vice president of search at Google, but such a query represents the cutting-edge of machine comprehension. You and I can see that the questioner is asking if they can fill out a subscription for another person, Nayak tells The Verge. But until recently, if you typed this question into Google, it would direct you to websites explaining how to fill out your prescription. “It missed the subtlety that the prescription was for someone else,” he says.

The key to delivering the right answer, says Nayak, is AI, which Google is using today to improve its search results....

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source https://www.theverge.com/2021/9/29/22696268/google-search-on-updates-ai-mum-explained

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