Oddly enough, The Weather Channel makes for a pretty great streaming service

-
Mixed reality forecasts are a big part of TWC’s future. | Image: The Weather Channel

The Weather Channel is not trying to win you over by spending big on its version of House of Cards. It’s not bidding on The Office next time it comes up, nor is it interested in NFL games. “Our tentpole is Mother Nature,” says Nora Zimmett, TWC’s chief content officer. “And she’s always delivering weather.”

TWC launched a dedicated streaming service this month. It costs $2.99 a month or $29.99 a year, and it is ... well, it’s The Weather Channel. The app’s main screen is an always-on stream that replicates exactly what you’d see on cable. That, Zimmett says, is what viewers were actually looking for. “We looked at our audience and heard, ‘where can I get The Weather Channel if I don’t want to pay $200 a month for a traditional bundle?’”...

Continue reading…



source https://www.theverge.com/2022/5/30/23144935/weather-channel-streaming-service-app-personalization

Comments

Post a Comment

Popular posts from this blog

In a world first, China lands a spacecraft gently on the Moon’s far side

-
Image
This evening, China became the first nation to land a spacecraft gently on the far side of the Moon, according to China Global Television Network America . A Chinese robotic lander and rover, which launched from China in early December, descended into a crater on the side of the Moon that’s always facing away from Earth. The touchdown marks a significant technological feat for the country, and puts China in an elite category of spaceflight achievement all its own. The landing is part of China’s Chang’e-4 mission — one of a series of planned missions to explore the lunar surface. Prior to this program, China sent a lander and a rover to the Moon, making it the third country to ever softly land on the lunar surface. That lander, part of the... Continue reading… source https://www.theverge.com/2019/1/2/18165807/china-change-4-mission-lunar-lander-rover-moon-farside
Read more

Snap suspends two anonymous messaging apps after cyberbullying lawsuit

-
Image
Images from Yolo’s now-removed App Store listing. | Image: Yolo Technologies Snap will suspend two anonymous messaging integrations from Snapchat after a lawsuit sought to hold them responsible for a teenager’s death, the Los Angeles Times reports . The lawsuit was filed on Monday by Kristin Bride, the mother of a teenager who died by suicide in June after being bullied on the two apps. “In light of the serious allegations raised by the lawsuit, and out of an abundance of caution for the safety of the Snapchat community, we are suspending both Yolo and LMK’s Snap Kit integrations while we investigate these claims,” a spokesperson for Snap said in a statement. Representatives for the two apps, Yolo and LMK, did not immediately respond to The Verge ’s request for comment. “We are suspending both Yolo and LMK’s Snap... Continue reading… source https://www.theverge.com/2021/5/12/22431883/snap-inc-snapchat-anonymous-messaging-qa-lawsuit-teenager-death
Read more