MrBallen is YouTube’s big podcast breakout

John Allen, the host of hit podcast Mr Ballen
John Allen, the host of hit podcast MrBallen.

In each episode of MrBallen, series host John Allen appears in the center of the frame, usually wearing a plaid shirt with a couple of buttons undone and a baseball cap turned backward, and slowly talks viewers through the events of a “strange, dark, and mysterious” true crime story. Episodes with titles like “What I saw in my room still haunts me” and “Real-life ‘ghost ship’ has a SECRET,” bring in more than 40 million monthly views — a massive volume that still is not enough to put Allen in the upper echelon of YouTube influencers. But in podcasting? He’s a star.

Steven Cohen, a longtime audio industry sales executive, was shocked when he dug into the stats for the podcast version of MrBallen, which launched in February. The show was...

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source https://www.theverge.com/2022/7/28/23282464/podcast-mrballen-spotify-youtube-apple-rogan

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