Trademark filings point to ‘Reality’ branding for Apple’s mixed reality headset

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Illustration by Alex Castro / The Verge

Trademark filings spotted by Bloomberg suggest Apple might incorporate “Reality” in the name and branding of its long-rumored mixed reality headset. Three separate filings show trademarks for “Reality One,” “Reality Pro,” and “Reality Processor,” matching the realityOS name that cropped up in Apple’s code and a trademark application that potentially refers to the headset’s operating system.

The applications weren’t filed by Apple itself, but by a company called Immersive Health Solutions, LLC. Companies like Apple often use the names of shell companies when filing for a patent or trademark to help keep their plans private. But, as Bloomberg points out, the Delaware-based Immersive Health Solutions was registered by Corporation Trust Co....

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source https://www.theverge.com/2022/8/28/23326041/apple-trademark-filings-reality-branding-virtual-ar-vr-mixed-headset

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