Ford thinks driver assist is a safer bet than driverless cars, but it’s fooling itself

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A backseat view of a man behind the wheel of a Ford Mustang on the highway
This update is “just the beginning” for the driver assist system, Ford says. | Image: Ford

When Ford announced yesterday that it was pulling its support for Argo AI, the autonomous driving startup it had financed since 2017, it cited as one of its reasons a belief that driver-assist technology will have more near-term payoffs.

The automaker said it will be shifting its resources from the Level 4 autonomous technology that was under development at Argo to “internally developed L2+/L3 technology.”

“So it’s taking that investment and putting it towards a business where we think we will have a sizable return in the near term relative to one that’s going to have a long arc,” said John Lawler, Ford’s chief financial officer, during a call with investors Wednesday.

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source https://www.theverge.com/2022/10/27/23426449/ford-argo-ai-driver-assist-level-2-level-3-danger-risk

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