Who wants to buy an e-bike made by a car company?

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Rivian logo on the side of its R1S SUV
Photo by Nilay Patel / The Verge

Last week, Rivian CEO RJ Scaringe confirmed what many of us already knew: the buzzy automaker was exploring the possibility of making its own electric bikes.

If it follows through — and there’s no reason to assume it won’t; an electric mountain bike would fit in nicely with the company’s specific brand of outdoor adventure vehicles — Rivian will face a challenge that many other automakers have also faced, which is how to build a successful micromobility business.

I think there’s no question that Rivian could build a really cool-looking e-bike. The company has certainly made a mark for itself by designing beautifully made and incredibly fun to drive products. But I do think it’s questionable as to whether people would want an e-bike...

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source https://www.theverge.com/2022/10/25/23422664/rivian-ebike-cars-electric-motors-porsche-bosch

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