Twitch is going to make pre-roll ads way less annoying

-
Twitch logo
Illustration by Nick Barclay / The Verge

Twitch is sharing a road map for features it’s working on for 2023. Among them are changes to the way ads are run, new first-party tools to help with chat engagement, and tools to help streamers manage their brand deals. But the biggest is making pre-roll ads less annoying.

For 2023, Twitch is working on changing how ads are displayed during a stream. As described in an open letter from chief product officer Tom Verrilli and chief monetization officer Mike Minton:

In the first half of this year, we’re making two changes to improve the way ads work for viewers and channels: First, we’re updating the way disabling pre-roll works for channels. Running three minutes of ads per hour in any way will disable all pre-rolls – they no longer have...

Continue reading…



source https://www.theverge.com/2023/1/25/23569990/twitch-2022-review-2023-roadmap-ads

Comments

Post a Comment

Popular posts from this blog

In a world first, China lands a spacecraft gently on the Moon’s far side

-
Image
This evening, China became the first nation to land a spacecraft gently on the far side of the Moon, according to China Global Television Network America . A Chinese robotic lander and rover, which launched from China in early December, descended into a crater on the side of the Moon that’s always facing away from Earth. The touchdown marks a significant technological feat for the country, and puts China in an elite category of spaceflight achievement all its own. The landing is part of China’s Chang’e-4 mission — one of a series of planned missions to explore the lunar surface. Prior to this program, China sent a lander and a rover to the Moon, making it the third country to ever softly land on the lunar surface. That lander, part of the... Continue reading… source https://www.theverge.com/2019/1/2/18165807/china-change-4-mission-lunar-lander-rover-moon-farside
Read more

Snap suspends two anonymous messaging apps after cyberbullying lawsuit

-
Image
Images from Yolo’s now-removed App Store listing. | Image: Yolo Technologies Snap will suspend two anonymous messaging integrations from Snapchat after a lawsuit sought to hold them responsible for a teenager’s death, the Los Angeles Times reports . The lawsuit was filed on Monday by Kristin Bride, the mother of a teenager who died by suicide in June after being bullied on the two apps. “In light of the serious allegations raised by the lawsuit, and out of an abundance of caution for the safety of the Snapchat community, we are suspending both Yolo and LMK’s Snap Kit integrations while we investigate these claims,” a spokesperson for Snap said in a statement. Representatives for the two apps, Yolo and LMK, did not immediately respond to The Verge ’s request for comment. “We are suspending both Yolo and LMK’s Snap... Continue reading… source https://www.theverge.com/2021/5/12/22431883/snap-inc-snapchat-anonymous-messaging-qa-lawsuit-teenager-death
Read more