Google’s new generative AI tool can help sellers jazz up their product images

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A screenshot of Google’s Product Studio in Merchant Center Next.
Product Center can generate a selection of different backgrounds to add variety to product images. | Image: Google

Google is launching Product Studio, a new tool that allows Google Shopping merchants to quickly edit and customize their product images for free using generative AI. Announced at the Google Marketing Live event on Tuesday, Product Studio is rolling out to US-based sellers in “the next few months” and will be hosted by Merchant Center Next, the company’s redesigned platform for uploading and advertising products through Google Shopping.

Product Studio was designed to help sellers diversify product and lifestyle images used on e-commerce listings — something that can help them stand out against competing products but can be time-consuming to create or require expensive photography. According to Google’s own data, product listings with...

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source https://www.theverge.com/2023/5/23/23734129/google-product-studio-generative-ai-ads-merchant-center

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