Twitter gets special permission to be ‘X’ in the iOS App Store

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A pink Twitter bird logo, with the company’s new X logo in white overlayed.
Illustration: The Verge

Twitter, which is rebranding as X, is now listed as X in the iOS App Store, suggesting the app got special treatment from Apple to allow a single-character name. The renaming was briefly hindered by a rule forbidding single-character app names within the App Store — the actual app name on iPhones and iPads already showed up as X.

The exception could be a sign Apple wants to keep the hatchet buried with X owner Elon Musk. Late last year, the then-CEO of Twitter accused Apple of threatening to remove the Twitter app from the store. After meeting with Apple CEO Tim Cook, Musk later said it was a simple “misunderstanding.”

Alongside the X rebranding, the company also updated its tagline in the store, from “it’s what’s happening” to “blaze...

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source https://www.theverge.com/2023/7/31/23813883/twitter-x-ios-app-store-iphone-apple-elon-musk

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