Amazon is stuffing generative AI into its shopping experience

-
A person browsing Amazon on their mobile device.
Amazon is using generative AI to create tailored product recommendations based on user’s shopping history. | Image: Amazon

Amazon has introduced a batch of new generative AI tools that aim to improve the retail experience for both customers and sellers on the platform. One of the more notable features announced at the Amazon Accelerate event on Thursday will use customers’ preferences, search, browsing, and purchase history to create personalized product recommendations on Amazon’s homepage.

Instead of the “more like this” feature that suggests similar, specific items, the new recommendations will be offered as larger categories based on a customer’s shopping habits — such as those catering to holiday events or sporting activities. The company says it’s leveraging a large language model to recommend products with specific features, but it’s not clear how...

Continue reading…



source https://www.theverge.com/2024/9/19/24249046/amazon-generative-ai-tools-personalized-shopping-recommendations

Comments

Post a Comment

Popular posts from this blog

In a world first, China lands a spacecraft gently on the Moon’s far side

-
Image
This evening, China became the first nation to land a spacecraft gently on the far side of the Moon, according to China Global Television Network America . A Chinese robotic lander and rover, which launched from China in early December, descended into a crater on the side of the Moon that’s always facing away from Earth. The touchdown marks a significant technological feat for the country, and puts China in an elite category of spaceflight achievement all its own. The landing is part of China’s Chang’e-4 mission — one of a series of planned missions to explore the lunar surface. Prior to this program, China sent a lander and a rover to the Moon, making it the third country to ever softly land on the lunar surface. That lander, part of the... Continue reading… source https://www.theverge.com/2019/1/2/18165807/china-change-4-mission-lunar-lander-rover-moon-farside
Read more

Snap suspends two anonymous messaging apps after cyberbullying lawsuit

-
Image
Images from Yolo’s now-removed App Store listing. | Image: Yolo Technologies Snap will suspend two anonymous messaging integrations from Snapchat after a lawsuit sought to hold them responsible for a teenager’s death, the Los Angeles Times reports . The lawsuit was filed on Monday by Kristin Bride, the mother of a teenager who died by suicide in June after being bullied on the two apps. “In light of the serious allegations raised by the lawsuit, and out of an abundance of caution for the safety of the Snapchat community, we are suspending both Yolo and LMK’s Snap Kit integrations while we investigate these claims,” a spokesperson for Snap said in a statement. Representatives for the two apps, Yolo and LMK, did not immediately respond to The Verge ’s request for comment. “We are suspending both Yolo and LMK’s Snap... Continue reading… source https://www.theverge.com/2021/5/12/22431883/snap-inc-snapchat-anonymous-messaging-qa-lawsuit-teenager-death
Read more