A  study found that X’s algorithm now loves two things: Republicans and Elon Musk

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Elon Musk gives a thumbs-up while smiley faces melt in the background
Illustration by Kristen Radtke / The Verge; Getty Images

Elon Musk’s X may have tweaked its algorithm to boost his account, along with those of other conservative-leaning users, starting around the time he announced his support of Donald Trump’s presidential campaign. That’s according to a new study published by the Queensland University of Technology (QUT), which found that Musk’s posts in particular were suddenly much more popular.

The study’s authors — QUT associate professor in digital media Timothy Graham and Monash University communications and media studies professor Mark Andrejevic — first looked at Musk’s engagement before and after his July endorsement of Trump. They report that starting around July 13th, Musks’ posts received 138 percent more views and 238 percent more retweets than...

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source https://www.theverge.com/2024/11/17/24298669/musk-trump-endorsement-x-boosting-republican-posts-july-algorithm-change

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