Apple is going high-end with new ‘Ultra’ products next

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A stock illustration of Apple’s logo.

Fresh off launching the low-cost MacBook Neo, Apple is reportedly preparing at least three new products that will fit into its highest-end "ultra" lineup. According to Bloomberg's Mark Gruman, the next batch of releases may not bear the "ultra" name, like its Watch, but will all command price premiums over their mainline counterparts.

There's the oft-rumored foldable iPhone, which is expected to cost around $2,000, and a touchscreen MacBook Pro is supposedly slated for the fall. Those are pretty straightforward plays for the higher end of the market. More interesting are the next-gen AirPods, which are rumored to include cameras to feed vis …

Read the full story at The Verge.



source https://www.theverge.com/tech/891151/apple-is-going-high-end-with-new-ultra-products-next

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