Can AI responses be influenced? The SEO industry is trying

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Let's pretend you work in IT and you're looking for a new digital service desk platform to help your employees reset passwords or onboard new hires. You use Google's AI Mode to search for suggestions, which quickly spits out a detailed answer listing companies to explore, their pricing, and what each option is best for. It helpfully cites more than a dozen websites, which AI Mode used to craft a response. The first source link is from Zendesk, a company that offers the exact service you're looking for - but when you click through, something is entirely off.

A blog post attributed to the director of product marketing says Zendesk put togeth …

Read the full story at The Verge.



source https://www.theverge.com/tech/900302/ai-seo-industry-google-search-chatgpt-gemini-marketing

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